Your Care Means More Than You Know

Your Care Means More Than You Know

My blogs are always about how to better market your community in order to build your census. While that will continue to be my subject matter, today, I would like to stray off course. This will be more of a reminder to the caregivers of the world, about how important...
BEAT THE BUSHES!

BEAT THE BUSHES!

When I am asked to help a community with marketing, one of the first things I like to look at is the frequency of marketing calls occurring outside of the building. There is a good amount of marketing that goes on in the building and attention should be paid to that,...
CHRISTMAS – TIME TO CONSIDER WHAT IS IMPORTANT

CHRISTMAS – TIME TO CONSIDER WHAT IS IMPORTANT

I promise this is not going to be a lecture, just call it something to consider; I will  keep it short and sweet! Every year at this time, I like many others, reflect on the year that is quickly coming to an end and ponder the new one that is about to begin. I use...
FACILITY TOURS MAY MEAN MORE THAN YOU THINK

FACILITY TOURS MAY MEAN MORE THAN YOU THINK

Last month, I wrote about the need to follow up on your facility tours. I need to back up a bit and discuss with you the need to have a well-planned tour to follow up on. If you have a great facility tour already in place, this blog is not for you. Here is the...
FOLLOW UP,  FOLLOW UP,  FOLLOW UP!

FOLLOW UP, FOLLOW UP, FOLLOW UP!

Facility tours take place all across America on a daily basis. Adult children trying to find the best place for their parents, and are looking for that one place that will be the best fit for their loved ones. When you conduct a facility tour, you are generally trying...